SAGE SERVICES

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Services

Behind every purchase is a person.

We understand that people purchase. Not data or the latest whiz-bang technology. From leading consumer brands like Capri Sun and Ocean Spray Cranberries to hi-tech and building materials, our SAGES have been there. In the trenches, building brands that work. We’ve done it again and again. That experience taught us a great deal about buyer behavior and understanding the people behind the purchase. We do. Now that wisdom is available to you.

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We offer full marketing services: from strategizing and positioning, to product launches, branding, and workhorse promotions that power your business to meet market demands.

Brand and Re-brand

Find your brand and start with your customer. The big mistake marketers make is starting somewhere else. That makes no sense to us. Because: who will be making the purchase? Knowing what your customer needs, wants, and hopes to have means understanding value. And let’s be clear. Customers mean the people not the data or a platform. Big difference. One that spells relevance.

Design and Message

Message is to marketing what location is to real estate. We invest the time to learn what message – verbal, visual and experiential – will stand out and compel the people you want to reach to seek you out. Message means position. Voice. Tone. Win. Lose. You choose.

Promote

The fun part. Promotion means so many things. To us, it is magic. Where you sell, how you sell, and how to raise your hand to the people who matter: your customers. Maybe that means online promotions. Maybe a pop-up or trade show. Editorial coverage or advertising. Likely some combination of these. It will always mean knowing your way around the block. And this is where wisdom shines. Because the stakes are high, and experience matters.

“Barbara has supplied marketing and business strategy for us and our clients on several occasions. Each time I’m absolutely blown away by what she comes up with and the value she brings to the table.”

– Taylor Trusty, Founder & Owner
Blackstone Media Network